findit

Building & Branding a Company Intranet from the Ground Up

A banner with the text 'Welcome to FINDit' and 'LEARN IT' on the side. A cartoon character of a blue blob with a red cape and a microphone is on the left.

Client:
14west

Role:
Lead Graphic Designer & Brand Strategist

Services:
Branding, UI/UX Design, Visual Identity Development, Digital Design

Background & Challenge:

14west needed a custom intranet to streamline internal communication, centralize resources, and strengthen company culture. There was no existing system in place, which meant the project required building everything from the ground up—from visual identity and interface design to brand tone and navigation logic.

Goals:

  • Create a user-friendly, visually cohesive platform

  • Reflect the company’s brand personality while making it adaptable for internal use

  • Organize content and tools for quick, intuitive access

  • Encourage engagement and adoption across all departments

Approach:

  • Research & Discovery – Interviewed stakeholders, surveyed employees, and mapped user journeys to define needs.

  • Brand Development – Created a sub-brand for the intranet, including a unique name, logo, and color palette that aligned with the corporate identity but felt distinct and approachable.

  • UI/UX Design – Developed wireframes and interactive prototypes to optimize navigation, hierarchy, and accessibility.

  • Visual System – Designed iconography, layout templates, and style guidelines to maintain consistency across pages and features.

  • Launch Support – Created onboarding materials, internal marketing campaigns, and training resources to drive adoption.

Outcome:

  • Successfully launched an intuitive, visually engaging intranet used daily.

  • Boosted internal communication and reduced time spent searching for resources.

  • Received positive feedback for ease of navigation and clear, consistent branding.

Key Deliverables:

  • Intranet logo and sub-brand guidelines

  • Full UI/UX design system

  • Custom icons and illustrations

  • Employee onboarding materials

  • Launch campaign assets

Cartoon avocado dressed as a superhero with a red cape, smiling, with one arm raised in a fist, and the other on its hip.
A cartoon blue ball with human-like arms, legs, and facial features, wearing shoes, walking and singing.
A blue cartoon character with a happy face, holding a magnifying glass in its right hand.
A cute, animated blue ball character with arms, legs, and a happy facial expression, standing on a white background.
A cartoon character resembling a blue circle with eyes, eyelashes, a smiling mouth with a tongue sticking out, and black stick arms and legs, on a white background.
A cartoon character with a large blue spherical body, smiling face, black oval eyes, and yellow cheeks, with white arms and legs, standing on a gray shadow.
A series of blue cartoon characters with various facial expressions and poses, depicting emotions such as confusion, happiness, anger, sadness, and excitement, arranged in five rows on a black background.
A colorful business card for a company called BLUE, with the slogan "Chief of Keeping it Fresh." It includes an address, email, and website. The card features a cartoon blue ball with a smiling face, arms, legs, and a speech bubble saying "I'M NEW HE
Comic strip featuring a blue ball character. In the first panel, the character is excited, saying 'It's so fresh!'. In the second panel, it is dancing and saying 'Gee whiz, this makes me want to dance!'. In the third panel, it is dressed as a superhe
A promotional flyer introducing 'Blue,' a new intranet site for 14 West employees, featuring cartoon blue characters with expressive faces, and information about the launch that occurred in January 2022.
A person using a laptop displays a webpage with various alerts and information panels, including an employee tax alert, shop mount Vernon homecoming offers, and an incident management process.
Person using a laptop with a screen displaying the FindIt website, featuring cartoon blue characters and sections on learning the ropes and image guides.
Person using a laptop computer displaying a webpage about content tags and event images.
Close-up of a person using a laptop, viewing a webpage about an Employee Assistance Program (EAP) with an illustration showing a woman in a pink shirt and blue pants, a child in a high chair, and a crawling baby, all in a home office setting.